Saturday, September 17, 2011
French auds march to 'War'
'Declaration of War'PARIS -- It may be just a little-budget dramedy after a little-known cast, but Valerie Donzelli's "Commitment of War" has mastered French audiences and film testers alike. After bowing at Cannes' Experts Week to rave reviews, the 1.3 million ($1.7 million) pic, repped and compiled by Wild Bunch, makes nearly $3.3 million within the French box office in just 2 days. It's agreed to greater than 30 areas, like the U.S., where Sundance Selects will distribute. Coping with youthful couple beginning about the campaign to be able to save their baby, who's stricken getting a brain tumor, the film offers a great deal opting for this, states Jean-Philippe Tirel, topper of untamed Bunch Distribution. "For starters,In . Tirel states, "it is really an advantageous tale: Everyone knows right immediately the little one makes it, which is got a cheerful ending." Tirel notes the film is founded on an authentic story: Donzelli co-written and co-starred along with her former partner Jeremie Elkaim, with whom she elevated a youthful child who managed to get a brain tumor.Wild Bunch Distribution carried out within the positive vibe in the film within the marketing campaign, choosing, for instance, a colorful poster showing the happy couple about the curler-coaster ride. Based on positive word-of-mouth, Wild Bunch platformed the pic on 235 screens, adding 44 screens inside the second week. As proof of its crossover appeal, "War" has completed too in multiplexes just like arthouses. Contact the number newsroom at news@variety.com
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